I was lucky to have found my course of life that follows this thinking early on. I couldn’t imagine doing anything else with my daily life that would give me such a reward.
video via chase heavener
After talking with the owners of Port, we decided that the video should be fun and different than what others had done previously to promote cruisers.
The concept came to me on the homeward drive from a road trip I took up to Salt Point State Park. When I got back, I pitched the idea to my good friend and creative collaborator, Ryan Dearth. He and I then fished scripting and storyboarding the concept and pitched it back to Port.
After the creative process, it was time to produce the video. We lined up dates, people, talent, etcetera. We were lucky to be able to work with Element team rider, friend and Long Beach local, Levi Brown. Who I had worked with many times before on Element photo shoots. Other close friends were called to help out with the shoot including photographer Jay Diebel, who was on hand shooting behind the scenes photos of the day.
We broke the shoot up into two parts. Part one, was to shoot everything that included personalities. The second part of shooting would come later, when we didn’t need such a big crew and Dearth and I could handle everything on our own.
Dearth went into the cave to get the first edit together. Then after getting the final shots we needed, he I spent a day working out the final details and worked on the final edit together.
It was a fun project and a great time working with so many good friends. Many thanks to everyone involved in making this happen.
More of Jay’s behind the scenes photos can be seen over on Port’s site.
Simple is smarter. Simple is better. Many people know this. Many people think they know this. Others know this, but don’t practice it. Ensuring that something is simple is not an easy task.
“Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”
What’s so amazing about the information in this video, is that the extrapolated data that proves there is money in simplicity. And that people are willing to pay upwards of 4% more for a more simple process, product and design.
Looking at the top US brands, Publix is #5. If you’ve spent any extended amount of time in the south east, you already know that Publix is the best supermarket. Hands down. I dream of the day that they head west and open their first shop in southern California. My mouth is watering, just thinking of an American sub, on white, with extra yellow mustard.
The presentation for this video is up here. Interesting information.
And to quote John Berger:
Element has sent me to some pretty amazing places to art direct photo shoots—Alaska, Seattle, New York and more. Although I had never been to Seattle or New York. Alaska was seemingly a long shot. The Last Frontier. It was a wild idea that worked perfectly into the campaign at the time, so it all worked out. Here are some pictures from my two trips up there. The scouting trip, by myself and the trip for the photo shoot. This is still one of my favorite photos I’ve ever taken. It’s still my desktop image.
Then, last year, the talks started to go to Chile. To shoot the Keep Discovering campaign. With the regular crew of knuckleheads and misfits.
I had been to South America one other time. To Peru, to visit my better half—Tracy–when she was there for 3 months, teaching and traveling. I got a good taste of the culture and the itch had been there to go back. Luckily, this trip came along.
Santiago was nice, but Valpariso and the Andes were by far my favorite parts of the trip. Valapriso is the San Francisco of Chile. Costal, hilly, bright victorian style houses. Great food and site seeing. It was so good, we made two separate trips there from Santiago. There was a two hour drive—each way. If that says anything about the beauty of the place.
The parallels between Valpariso and SF were amazing, we couldn’t help but continue to comment about the similarities while we were. The most surprising though, was that both cities were hit with devastating earthquakes in 1906. So similar, that the death tolls were almost identical. Pretty eerie.
This was a trip of trips. The cities, the people, food and mountains were all incredible.
Enough of my chatter … check out the video and photos.
Among all the other amazing things I saw on the interwebs today, this is the one that stopped me, right were I was at. Long exposure photos of the Space Station by Don Pettit, absolutely incredible.