I was lucky to have found my course of life that follows this thinking early on. I couldn’t imagine doing anything else with my daily life that would give me such a reward.
video via chase heavener
After talking with the owners of Port, we decided that the video should be fun and different than what others had done previously to promote cruisers.
The concept came to me on the homeward drive from a road trip I took up to Salt Point State Park. When I got back, I pitched the idea to my good friend and creative collaborator, Ryan Dearth. He and I then fished scripting and storyboarding the concept and pitched it back to Port.
After the creative process, it was time to produce the video. We lined up dates, people, talent, etcetera. We were lucky to be able to work with Element team rider, friend and Long Beach local, Levi Brown. Who I had worked with many times before on Element photo shoots. Other close friends were called to help out with the shoot including photographer Jay Diebel, who was on hand shooting behind the scenes photos of the day.
We broke the shoot up into two parts. Part one, was to shoot everything that included personalities. The second part of shooting would come later, when we didn’t need such a big crew and Dearth and I could handle everything on our own.
Dearth went into the cave to get the first edit together. Then after getting the final shots we needed, he I spent a day working out the final details and worked on the final edit together.
It was a fun project and a great time working with so many good friends. Many thanks to everyone involved in making this happen.
More of Jay’s behind the scenes photos can be seen over on Port’s site.