Keep it Simple, Stupid.

Simple is smarter. Simple is better. Many people know this. Many people think they know this. Others know this, but don’t practice it. Ensuring that something is simple is not an easy task.

There was probably no one better at simplification than Dieter Rams. His tenth principle of good design is the most reflective that simplicty is better.

“Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

What’s so amazing about the information in this video, is that the extrapolated data that proves there is money in simplicity. And that people are willing to pay upwards of 4% more for a more simple process, product and design.

Looking at the top US brands, Publix is #5. If you’ve spent any extended amount of time in the south east, you already know that Publix is the best supermarket. Hands down. I dream of the day that they head west and open their first shop in southern California. My mouth is watering, just thinking of an American sub, on white, with extra yellow mustard.

The presentation for this video is up here. Interesting information.

And to quote John Berger:

“Like all information, it is either put to use or ignored; information carries no special authority within itself.”

Sep.12, 2012 | Category: Art & Design, Informative