Right when you thought you were on to something great—BOOM!—you got knocked back down. Personally, feel this is a refreshing commercial series. Never mind the initiative, the matter-of-factness about them grabs you right by the booms and takes you for a ride.
That up there … well, that’s just a little something that got conjured up for the Eden blog. Awhile back, a hurricane of a request came in for a new Eden web-initiative called Guest Blogger and they needed a logo for it and well, just a little proud of this one.
Not too often does my work make it up here, a little too critical of it all (which will change, cause things are about to change around this corner of the interwebs.) But, this one still sits high with me. Personally, I feel like I’m a weak logo designer and have to work harder on logos than anything else, but I’m alright with that.
The idea of the internet and blogging is a pretty vague thing, then add “guest” to it all and things get even more blurry. The vibe of a typewriter and ways of old correspondence seemed like a good fit for Eden.
The logo went through a few stages after some quick sketches (I’d show the sketches, if I could find them.) After sketches, needed the perfect typewriter to base the logo off of and settled on this old Royal. From there, the illustration went through a couple simplification phases and tweaks.
One of the challenges to designing initiative-driven logos for Element is the need to incorporate the tree logo into the new logo. After illustrating the typewriter itself, it was time to add the tree logo into the final logo, the sheet of paper was added to feature the mark. Early on, I knew that I wanted the logo to be featured in a circle of sorts—after a few adventures in different applications, it ended up being the type—so the sheet of paper was a natural choice to fill the empty space in the center, without having a floating element.
The font used is Filosofia, the brand’s primary serif. The type needed to be simple and compliment the logo.
After that, the logo went past a few people’s eyes and got put in to action. And there you go, that’s the story of how the Eden guest blogger logo came about.
Been on a little bit of a concert terror lately with the lady and friends and family. 3 concerts in 4 days, this week with two more coming next week.
Some of the highlights so far have been Edward Sharpe and the Magnetic Zeroes, Delta Spirit, and The Avett Brothers. Then Sunday, while the parents were on their annual California vacation, saw Local Natives—a must see and Tuesday night was Phoenix, down in San Diego. Got to say, that show kind of blew me away. I was expecting a good show, but those Frenchies took it above and beyond. Showmen, those guys, showmen.
And how ’bout those Local Natives, man … if you get a chance to see them in your town, or neighboring, I highly recommend it. High energy, instrument swapping, dancing—everything good. Go, have some suds and a good time.
Anyhoot, enough of the gushing and to the reason for all this gabble. I love taking pictures at the concerts. Almost always, I’m shooting with the Mobilization Station. Sometimes I end up with some gems, sometimes I do not—that’s just how it goes. I’m going to start putting up the my favorites in the Flickr filing cabinet. If you look over here, this will be the concert photos directory. Starting with Phoenix from Tuesday—unfortunately I didn’t get anything worthwhile at Local Natives.
With The Black Keys on Monday night, hopeful to add some more soon. From one Akron boy to another two—really looking forward to this one.