Here we are, 17 days away from the 2010 World Cup … and it couldn’t get here soon enough. I’m sure by now, you’ve seen this Nike commercial on the tube or online. Did you know it was an 18-month long project and involved director González Iñárritu? Neither did I, until I browsed the W+K section of the interwebs.
On Friday, Element’s Trio video launched with it’s first part from Chad Tim Tim. What was planned to be a part for the now defunct Sole video, the footage and project were briefly shelved while a new plan and project were developed. Which evolved into Trio, three video parts, from three of Element’s best, released once a week over three weeks.
From the inception, this project saw many twists. From the original intent of the video project, to the theme, name and riders involved. There were meetings, there were talks, there were changes. And in when the whole thing was a sitting duck, Ricki “The Dude” Bedenbaugh, who was never going to give up on the project came through with the intro you see here.
It was all over after that. The project was renamed and revamped. And now here we are, 2 parts away from an amazing video.
Got to tip my hat to everyone involved.