Keep it Simple, Stupid.

Simple is smarter. Simple is better. Many people know this. Many people think they know this. Others know this, but don’t practice it. Ensuring that something is simple is not an easy task.

There was probably no one better at simplification than Dieter Rams. His tenth principle of good design is the most reflective that simplicty is better.

“Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

What’s so amazing about the information in this video, is that the extrapolated data that proves there is money in simplicity. And that people are willing to pay upwards of 4% more for a more simple process, product and design.

Looking at the top US brands, Publix is #5. If you’ve spent any extended amount of time in the south east, you already know that Publix is the best supermarket. Hands down. I dream of the day that they head west and open their first shop in southern California. My mouth is watering, just thinking of an American sub, on white, with extra yellow mustard.

The presentation for this video is up here. Interesting information.

And to quote John Berger:

“Like all information, it is either put to use or ignored; information carries no special authority within itself.”

Sep.12, 2012 | Category: Art & Design, Informative

Element Keep Discovering—Chile


Element has sent me to some pretty amazing places to art direct photo shoots—Alaska, Seattle, New York and more. Although I had never been to Seattle or New York. Alaska was seemingly a long shot. The Last Frontier. It was a wild idea that worked perfectly into the campaign at the time, so it all worked out. Here are some pictures from my two trips up there. The scouting trip, by myself and the trip for the photo shoot. This is still one of my favorite photos I’ve ever taken. It’s still my desktop image.

Then, last year, the talks started to go to Chile. To shoot the Keep Discovering campaign. With the regular crew of knuckleheads and misfits.

I had been to South America one other time. To Peru, to visit my better half—Tracy–when she was there for 3 months, teaching and traveling. I got a good taste of the culture and the itch had been there to go back. Luckily, this trip came along.

We were in three parts. The cities of Santiago and Valpariso, for the skating side of things. Then into an area of the Andes, Yerba Loca.

Santiago was nice, but Valpariso and the Andes were by far my favorite parts of the trip. Valapriso is the San Francisco of Chile. Costal, hilly, bright victorian style houses. Great food and site seeing. It was so good, we made two separate trips there from Santiago. There was a two hour drive—each way. If that says anything about the beauty of the place.

The parallels between Valpariso and SF were amazing, we couldn’t help but continue to comment about the similarities while we were. The most surprising though, was that both cities were hit with devastating earthquakes in 1906. So similar, that the death tolls were almost identical. Pretty eerie.

This was a trip of trips. The cities, the people, food and mountains were all incredible.

Last week, Element released the video from the trip, edited by Kirk Dianda and Mark Stewart and filmed by Kirk and Cole Mathews. The photos from the shoot by Brian Gaberman.

Enough of my chatter … check out the video and photos.









Sailboat Logos




It’s been about a year since I started sailing… I’ve been on a race team, sailing the seas of Long Beach almost every week. But my fondness for all things nautical started long before that. My grandfather was a sailor—which I guess makes me a Son of a Son of a Sailor—and I always admired him for it and his sense of adventure.

This stack of Sailboat Logos, by C116Man is incredible. A day could be had just staring at all things that are great here.

via { Draplin

On a related sailing note… if you haven’t seen Deep Water yet, I suggest you put it to the top of your queue and watch it. Intense movie.

Jun.05, 2012 | Category: Art & Design

A Colorful Weekend

Josef Albers "Interaction of Color"

I read Josef Albers’ incredible book on color theory, The Interaction of Color. And it was an incredible and expansive way of thinking about the learning of color and color theory… then followed that up with Radiolab’s newest episode Colors.

The book is not short on amazing passages and it’s also not short on mind-bending theories and concepts. One of my favorite quotes from the book is:

Colors appear connected predominantly in space. Therefore, as constellations they can be seen in any direction and at any speed. And as they remain, we can return to them repeatedly and in my ways.

Reading Albers book for the first time—yes, a little late to the party on this one—has me leering at the full version with the 150 silkscreened plates that illustrate the theories… but now, I’m thinking I might get a pack of Color-Aid and re-read the book completing the exercises the next time through.

If you haven’t read Interaction of Color yet, I would highly suggest it.

Today, looking around some more about these theories, I came across this nicely done video from Dwell about Albers and the Albers Foundation.

Jun.03, 2012 | Category: Art & Design

Glue-less Binding Technique

This is an incredible, glue-less printing technique that uses quarter-folded paper… Great simplification and execution.


May.26, 2012 | Category: Art & Design

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