Element has sent me to some pretty amazing places to art direct photo shoots—Alaska, Seattle, New York and more. Although I had never been to Seattle or New York. Alaska was seemingly a long shot. The Last Frontier. It was a wild idea that worked perfectly into the campaign at the time, so it all worked out. Here are some pictures from my two trips up there. The scouting trip, by myself and the trip for the photo shoot. This is still one of my favorite photos I’ve ever taken. It’s still my desktop image.
Then, last year, the talks started to go to Chile. To shoot the Keep Discovering campaign. With the regular crew of knuckleheads and misfits.
I had been to South America one other time. To Peru, to visit my better half—Tracy–when she was there for 3 months, teaching and traveling. I got a good taste of the culture and the itch had been there to go back. Luckily, this trip came along.
Santiago was nice, but Valpariso and the Andes were by far my favorite parts of the trip. Valapriso is the San Francisco of Chile. Costal, hilly, bright victorian style houses. Great food and site seeing. It was so good, we made two separate trips there from Santiago. There was a two hour drive—each way. If that says anything about the beauty of the place.
The parallels between Valpariso and SF were amazing, we couldn’t help but continue to comment about the similarities while we were. The most surprising though, was that both cities were hit with devastating earthquakes in 1906. So similar, that the death tolls were almost identical. Pretty eerie.
This was a trip of trips. The cities, the people, food and mountains were all incredible.
Enough of my chatter … check out the video and photos.
Last June, I went to New York with Element to shoot the Spring 2012 catalog and lifestyle campaign. Which, was going to be my first time going to the city, but in May, I had to fly in—such a short trip, that I checked in to my return flight as soon as I landed at JFK—to check out a space for an event that Element was going to have in July.
So, I went from never being to NYC, to going three times, in three months. It ended up being a pretty intense summer of traveling, between those three trips and some others that went down.
Here’s the video that just released and some selects from the shoot.
That up there … well, that’s just a little something that got conjured up for the Eden blog. Awhile back, a hurricane of a request came in for a new Eden web-initiative called Guest Blogger and they needed a logo for it and well, just a little proud of this one.
Not too often does my work make it up here, a little too critical of it all (which will change, cause things are about to change around this corner of the interwebs.) But, this one still sits high with me. Personally, I feel like I’m a weak logo designer and have to work harder on logos than anything else, but I’m alright with that.
The idea of the internet and blogging is a pretty vague thing, then add “guest” to it all and things get even more blurry. The vibe of a typewriter and ways of old correspondence seemed like a good fit for Eden.
The logo went through a few stages after some quick sketches (I’d show the sketches, if I could find them.) After sketches, needed the perfect typewriter to base the logo off of and settled on this old Royal. From there, the illustration went through a couple simplification phases and tweaks.
One of the challenges to designing initiative-driven logos for Element is the need to incorporate the tree logo into the new logo. After illustrating the typewriter itself, it was time to add the tree logo into the final logo, the sheet of paper was added to feature the mark. Early on, I knew that I wanted the logo to be featured in a circle of sorts—after a few adventures in different applications, it ended up being the type—so the sheet of paper was a natural choice to fill the empty space in the center, without having a floating element.
The font used is Filosofia, the brand’s primary serif. The type needed to be simple and compliment the logo.
After that, the logo went past a few people’s eyes and got put in to action. And there you go, that’s the story of how the Eden guest blogger logo came about.
On Friday, Element’s Trio video launched with it’s first part from Chad Tim Tim. What was planned to be a part for the now defunct Sole video, the footage and project were briefly shelved while a new plan and project were developed. Which evolved into Trio, three video parts, from three of Element’s best, released once a week over three weeks.
From the inception, this project saw many twists. From the original intent of the video project, to the theme, name and riders involved. There were meetings, there were talks, there were changes. And in when the whole thing was a sitting duck, Ricki “The Dude” Bedenbaugh, who was never going to give up on the project came through with the intro you see here.
It was all over after that. The project was renamed and revamped. And now here we are, 2 parts away from an amazing video.
Got to tip my hat to everyone involved.
Your favorite Arts and Literature magazine, Annalemma, just posted a new feature today. Just happens that Chris fellow over there, happened to run a photo of mine to pair with the story written by Ben Tanzer, “Goddess”.
See the full photo over at Annalemma or after the jump.